PhonePe Pulse & Data Sutram- Establishing Market Dominance with Alternative Data

  • The Pulse Website displays over 2000+ Crore transactions by consumers, from 2018, on an interactive map of India. With PhonePe owning over 46% of the total UPI market share, the data showcased is representative of the nation’s digital payment habits. The platform gives us a ring-side view of how India sends, spends, manages and grows its money.
  • The Pulse Website would be updating this data quarterly, and is supposed to open up platform application programming interfaces (APIs) in order to help financial and technical product developers like us fabricate better and use-case specific products based on the data & insights available on the platform.
  • The website also consists of the PULSE REPORT- an in-depth study of the latest payment trends, deep insights, industry metrics and a lot more — all in one place! The report not only reveals the various location and category-specific payment trends of the country, but also elucidates how exactly the digital payments scenario has evolved and has been accepted and adopted by the masses over the past five years. PhonePe’s transaction data, in addition to customer and merchant reviews, has helped develop this report, which is available as a free download on the Pulse Platform.

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